Kellogg announced yesterday that won’t put health claims on at least some of its cereal boxes.  According to reports, “Kellogg’s FiberPlus Antioxidants Cereals do not make health claims, but rather state the amount of fiber and antioxidants on the front of pack [my emphasis].”

FibrePlus Antioxidant brand is formulated to deliver 35 to 40 percent of a consumer’s daily fiber (depending on variety) along with antioxidant vitamins C and E.

Take a look at the packages.

According to FDA regulations, describing the level of antioxidant nutrients present in a food is a nutrient content claim, not a health claim.  Even so, such claims are only allowed if the nutrients have an established Reference Daily Intake.  Antioxidant vitamins C and E do have RDIs, so this must mean that what Kellogg is doing is OK.

Read the rest of the story here:

http://www.foodpolitics.com/2010/07/kelloggs-drops-health-claims-from-cereal-boxes-sort-of/

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